Cloud TV Market Share - Top Companies Profile, Global Industry Analysis, Forecast to 2023

Cloud TV refers to the use of a cloud-based application which is capable of streaming TV channels, movies, or any broadcaster on air. They are easy and convenient to use as they can be accessed from any devices such as tablets, phones, media boxes, TV, and others. The cloud TV is a major breakthrough in the emerging video media landscape which is primarily spurred by the migration of the television to online platforms. Market Research Future (MRFR) has recently published an in-depth study on the global cloud TV market outlining the various factors that can impact the growth of the market over the forecast period of 2018-2023. In its report, MRFR has asserted that the cloud TV market is likely to reach a valuation of USD 3.25 Bn at a CAGR of 12.2% over the forecast period.

Cloud TV is the convergence of web content and TV in a single stream and converts graphics,video, and interactive feeds into a single MPEG or HTML feed. Convenience remains the key selling proposition for cloud TV. Tv content can be streamed from anywhere seamlessly with internet connectivity. Moreover, cloud TV service providers stream content in high-definition resolution, which can be availed in affordable subscription packages. Mounting the adoption of smart devices among consumers, especially in the developing economies due to the proliferation of the internet and escalating spending capabilities has fostered the growth of the market.

Realizing the traction, the cloud TV market has been gaining, various companies such as Toshiba Corporation, Koninklijke Philips N.V., and others are pre-equipping their TVs with cloud TV apps. Moreover, various companies are foraying into the cloud TV arena to capitalize on the opportunity provided by the market. Other factors motivating the growth of the market include the availability of add-on features such as accessibility to email, online gaming, and support for social networking sites.

On the downside, the growth of the market might be met by some impediments on its growth trajectory. Cloud TV requires an internet connection, which might restrict the growth of the market in areas with poor connectivity infrastructure. Moreover, subscription packages might not be affordable among certain demographics, which might restrict the growth of the market in price-sensitive regions. Other inhibiting factors include struct government regulations.

Segmentation:

The global cloud TV market has been segmented based on service, cloud deployment, streaming, and end user.

By services, the Cloud TV Market Share is segmented into SaaS, IaaS, and PaaS.

By cloud deployment, the cloud TV market has been segmented into private, public, and hybrid.

By streaming, the cloud TV market is segmented into live streaming and video-on-demand.

By end-user, the cloud TV market has been segmented into IT and telecommunication, media and entertainment, consumers, and others.

Competitive Landscape:

Altice USA (US), Brightcove, Inc. (US), Charter Communications (US), xfinity (US), PCCW Limited (Hong Kong), Liberty Global (UK), Liberty Global plc (UK), Phoenix Satellite Television Holdings Ltd. (Hong Kong), Ziggo B.V.(Netherlands), TalkTalk TV Entertainment Limited (UK), and Ooyala, Inc. (Australia) are the notable players in the cloud TV market.

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients.

Contact:

+1 646 845 9312

Email: sales@marketresearchfuture.com

Blog: http://mrfrblog.com/

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