Global Mobile Analytics Market - Prominent Players Review and Forecast to 2023

Market Synopsis of Mobile Analytics Market:

Mobile Analytics is the application of data generated by usage of a particular mobile platform to improve timely and informed business decisions and performance, resulting in higher customer service and satisfaction. For example, Nokia Technology President Ramzi Haidamus stated that future could lie with digital health. He supported Nokia’s decision to invest in connected health. "We’re looking at digital health domain, where we have not launched any products and is something that comes very natural to Nokia" he said in 2016.

The mobile analytics market is expected to grow at approximately USD 5 Billion by 2023, at 24% of CAGR between 2020 and 2023.

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Market dynamics of Mobile Analytics Market:

Drivers:
  • Invention of latest technology that are convenient for users
  • Increasing smartphone penetration
  • Explosive growth in analytics and big data technology. In 2012 alone worldwide digital healthcare data was estimated to be around 500 petabytes and is expected to reach 25,000 petabytes by 2020
  • Rising eCommerce and mobile shopping
  • Rising usage of mobiles for connecting online. More than 60% of the internet usage is expected from mobile devices in the next 5 years
  • Increasing use of mobile advertising
  • Quantification of link between actions and revenues,
  • Greater market penetration and better customer targeting and engagement,
  • Real time data for feedback and brand equity,
  • Corrective actions for customer switching
Restraints:
  • Legal restrictions
  • Data security and privacy concerns,
  • Problems with data collection and processing,
  • Integration of multi-point and multi-sectorial cross channel data
Regional analysis of mobile analytics market

The regional analysis of Global Mobile Analytics Market is segmented for Asia Pacific, North America, Europe and Rest of the World. North America is expected to be largest market in mobile analytics market. Asia-Pacific region is expected to be fastest growing region in mobile analytics market owing to huge investment in mobile advertising. The market growth in North America region is mainly due to contribution by develop countries in building network connectivity, growing number of mobile users, increasing usage of 3G and 4G network and increasing mobile analytics popularity among enterprises. The middle East and Africa regions are constrained by the poor connectivity faced by these countries and lower smartphone user base.

Segmentation of Mobile analytics market

Type – Mobile Advertisement & Advertisement Analytics (Campaign Analytics, Ad Attribution Analysis, Conversion Funnel Analysis), In-App Behavioral Analytics (Touch Heatmaps, Event Tracking, User Profiling and Demographics), Application Performance Analytics (Cross Platform Analysis, Mobile A/B Testing, Others)

Organization size - Small & Medium Enterprises and Large Enterprise

Vertical - Retail and E-Commerce, Media & Entertainment, Travel & Logistics, Healthcare, Government, BFSI, Automotive, IT & Telecom, Others

Mobile analytics market consists of location based Analytics. In location based Analytics, location-enabled activities are often directly associated to consumer related behaviour. If consumers are looking for a good place to have a drink or searching for a specific product in a retail store, customers rely on their mobile devices as prime sources of information on which they make an increasing number of decisions regarding spending their time and money.

Key Players of Mobile analytics market

The prominent players in the mobile analytics market are – Amazon Web Services (Aws) (U.S.), IBM (U.S.), Google Inc. (U.S.), Localytics (U.S.), Adobe Systems Incorporated (U.S.), Webtrends (U.S.), Comscore (U.S.), Flurry (U.S.), Microsoft Corporation (U.S.), Mixpanel (U.S.) among others.

IBM is a prominent player and the company has designed a cloud service platform known as Bluemix for analysis of app performance, monitor application performance. Thus cloud based technologies are making a dent in the market.

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